Examines the interplay between market dynamics and social welfare, highlighting the roles of willingness to pay and willingness to accept in economic models.
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.
Explores Carbon Associates, a Swiss consulting company specializing in carbon strategy to reduce CO2 emissions, offering transparent services at a lower cost.