Lectures related to Marketing Mix: Strategies & Examples

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Launching New Ventures: Market Entry and Market Penetration

Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.

Untitled

Value of Innovation

Explores the economic and social value of innovation, analyzing consumer surplus, profit distribution, and disruptive effects of companies like Amazon and Airbnb.

Causality in Real Estate Economics MOOC: Soil and Real Estate Economics II

Examines the indirect causal link between land prices and real estate prices.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Real Estate Pricing Strategies MOOC: Soil and Real Estate Economics I

Explores pricing strategies in real estate transactions, including buyer's and seller's approaches and a general formula for determining the transaction price.

Market Failures: Negative Externalities

Explores market failures due to negative externalities and distorted incentives, offering strategies for addressing these issues.

Marketing Strategy Essentials Log in to Mediaspace to watch this video

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Marketing & Market Entry Strategy Log in to Mediaspace to watch this video

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Consumer Psychology and Pricing Log in to Mediaspace to watch this video

Explores consumer psychology in pricing, value-based pricing, and distribution channels.

Tactical Marketing: Execution Log in to Mediaspace to watch this video

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Crowdfunding: Marketing Perspective Log in to Mediaspace to watch this video

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Marketing Communication: Strategies and Challenges Log in to Mediaspace to watch this video

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Pitch II: Teams 8-14 Log in to Mediaspace to watch this video

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Innovative Presentation Pointer Log in to Mediaspace to watch this video

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.

Market Entry Strategies Log in to Mediaspace to watch this video

Explores market entry strategies, challenges, technology adoption, and growth hacking.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.