Lectures related to Customer-Oriented Organizations

The Sustainable Business Model Canvas: The Customer MOOC: Technology Innovation for Sustainable Development

Explores customer segments, value proposition, and the triple bottom line.

Marketing & Sales Strategy: Fundamentals and Implementation MOOC: New Space Economy

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Value Proposition: Creation, Delivery, Capture

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurial Marketing: Value Proposition MOOC: Launching New Ventures

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Understanding Customers & Competition MOOC: Launching New Ventures

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Sustainability of Technology: Robotics and Developments

Explores sustainability and developments in robotics technology, focusing on customer value, collaborative palletizing, and the Delta Model.

Launching New Ventures: Crowdfunding

Explores crowdfunding for entrepreneurs, including benefits, practical tips, and key players.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Market Opportunity Set: Generating Strategies MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Business Angle for IoT MOOC: IoT Systems and Industrial Applications with Design Thinking

Delves into the business perspective of IoT, emphasizing value creation and customer experience enhancement.

Sustainable Construction Materials: Reuse and Resell Strategy

Explores a startup's strategy to promote sustainability through reusing and reselling construction materials, focusing on market positioning, sales tactics, and community engagement.

Creating a Value Proposition MOOC: IoT Systems and Industrial Applications with Design Thinking

Delves into creating a value proposition, exploring types and examples.

AI Applications in Various Industries

Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Customer Marketing Strategies Log in to Mediaspace to watch this video

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Entrepreneurial Marketing: Customer Needs & Competition Log in to Mediaspace to watch this video

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Basics of Strategy & Value Proposition Log in to Mediaspace to watch this video

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Introduction to Continuous Improvement Log in to Mediaspace to watch this video

Covers the basics of Continuous Improvement, emphasizing the importance of disconnecting to connect and engaging in online classes.

Go to Market Strategy Log in to Mediaspace to watch this video

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.