Strategic Marketing & Technology Commercialization

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Related lectures (35)

Marketing & Sales Strategy: Fundamentals and Implementation MOOC: New Space Economy

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Implications of Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the implications of the Agile Focus Strategy on venture development and market selection.

Entrepreneurial Marketing MOOC: Launching New Ventures

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Using Slideshare: VentureMOOC Introduction

Covers the use of Slideshare for creating and sharing presentations.

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Entrepreneurial Marketing: Strategy & Segmentation MOOC: Launching New Ventures

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Covers the Agile Focus Strategy for innovators and entrepreneurs to design market opportunities.

Market Opportunity Navigator: Agile Focus Strategy MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.

Regulation of Therapeutic Products

Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.

Tactical Marketing: Execution Log in to Mediaspace to watch this video

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Strategic Marketing: Understanding Customer Needs and Value Proposition Log in to Mediaspace to watch this video

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing concepts, real-life case studies, and group projects.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.

Ergonomics: Presentations Log in to Mediaspace to watch this video

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Marketing & market entry strategy: Part I Log in to Mediaspace to watch this video

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Marketing Plan: Strategy, Implementation, and Ethics Log in to Mediaspace to watch this video

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

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