Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Home

Lecture

Entrepreneurial Marketing: Launching New Ventures

About
Privacy
Disclaimer

Graph Chatbot

Related lectures (43)

Marketing Strategy Essentials Log in to Mediaspace to watch this video

Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.

Go to Market Strategy Log in to Mediaspace to watch this video

Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.

Value Proposition & Business Model Log in to Mediaspace to watch this video

Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.

NewsNet: Platform for Media Industry Log in to Mediaspace to watch this video

Presents NewsNet, a platform for media industry, covering value proposition, business model, customer interaction, market strategy, and installation process.

Developing Your Marketing Strategy Log in to Mediaspace to watch this video

Covers core elements of marketing strategy, emphasizing unique competitive advantage.

Self-Shaving App: Design and Business Model Canvas Log in to Mediaspace to watch this video

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Market Entry Strategy: Workshop Log in to Mediaspace to watch this video

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Pivoting Strategies: Value Proposition in Software Development Log in to Mediaspace to watch this video

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Marketing & Market Entry Strategy Log in to Mediaspace to watch this video

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Business Model Canvas: Workshop and Key Concepts Log in to Mediaspace to watch this video

Covers the Business Model Canvas and its key elements for developing business models.

Blue Ocean Strategy Log in to Mediaspace to watch this video

Explores the Blue Ocean Strategy, emphasizing value innovation and differentiation to create new market space.

Watchmaking Competition Log in to Mediaspace to watch this video

Introduces the EPFL student horological competition project, where students create large-scale watch mechanisms.

The Egg Drop Challenge Log in to Mediaspace to watch this video

Introduces a project challenging students to design a device to protect a raw egg from impact when dropped from a height.

Entrepreneurship: Launching New Ventures Log in to Mediaspace to watch this video

Covers entrepreneurship, from identifying opportunities to profiting from innovation, emphasizing the mindset and practical aspects of starting ventures.

Supply Dynamics: Understanding Willingness to Accept Log in to Mediaspace to watch this video

Explains the concepts of supply, willingness to accept, and market dynamics, focusing on production costs and elasticity of supply.

Clustering: Unsupervised Learning Log in to Mediaspace to watch this video

Covers clustering algorithms, evaluation methods, and practical applications in machine learning.

Predicting Rainfall: Miniproject BIO-322 Log in to Mediaspace to watch this video

Introduces a miniproject where students predict rainfall in Pully using machine learning, focusing on reproducibility and code quality.

Business Opportunity Evaluation Log in to Mediaspace to watch this video

Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.

Biosensors and Bioassay Development Log in to Mediaspace to watch this video

Explores biosensors, bioassay development, and nanofluidic biosensors for near-patient testing, emphasizing market understanding and regulatory compliance.

Agrivoltaics: Combining Agriculture and Solar Energy Log in to Mediaspace to watch this video

Discusses agrivoltaics, a system combining agriculture and solar energy without tradeoffs, optimizing crop growth and generating electricity.

Page 2 of 3