Mediaspace scheduled maintenance: Aug 25, 2026 07:00 - 12:00 AM. During this time, videos will be temporarily unavailable. Check status updates.

Home

Lecture

Understanding Customers and Competition: Key Steps and Analysis

About
Privacy
Disclaimer

Graph Chatbot

Related lectures (53)

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing concepts, real-life case studies, and group projects.

Self-Shaving App: Design and Business Model Canvas Log in to Mediaspace to watch this video

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Strategic Marketing and Technology Commercialization Log in to Mediaspace to watch this video

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Marketing & market entry strategy: Part I Log in to Mediaspace to watch this video

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Sustainable Solar Backpacks: Design, Market Strategy, and Business Model Log in to Mediaspace to watch this video

Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.

Business Plan: Funding and Market Analysis Log in to Mediaspace to watch this video

Covers the final pitch of a business plan, investments, funding, and market analysis.

Marketing Communication: Strategies and Challenges Log in to Mediaspace to watch this video

Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.

Developing Your Marketing Strategy Log in to Mediaspace to watch this video

Covers core elements of marketing strategy, emphasizing unique competitive advantage.

Market Entry Strategy: Workshop Log in to Mediaspace to watch this video

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.

Entrepreneurship: Launching New Ventures Log in to Mediaspace to watch this video

Covers entrepreneurship, from identifying opportunities to profiting from innovation, emphasizing the mindset and practical aspects of starting ventures.

Marketing & Market Entry Strategy Log in to Mediaspace to watch this video

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Business Opportunity Evaluation Log in to Mediaspace to watch this video

Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.

Market Research & Plant-Based Meat Revolution Log in to Mediaspace to watch this video

Explores market research insights and the innovative journey of a plant-based meat company.

Strategic Marketing & Technology Commercialization Log in to Mediaspace to watch this video

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Pivoting Strategies: Value Proposition in Software Development Log in to Mediaspace to watch this video

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Customer-Oriented Organizations Log in to Mediaspace to watch this video

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Biosensors and Bioassay Development Log in to Mediaspace to watch this video

Explores biosensors, bioassay development, and nanofluidic biosensors for near-patient testing, emphasizing market understanding and regulatory compliance.

Agrivoltaics: Combining Agriculture and Solar Energy Log in to Mediaspace to watch this video

Discusses agrivoltaics, a system combining agriculture and solar energy without tradeoffs, optimizing crop growth and generating electricity.

Business Alignment and Process Optimization Log in to Mediaspace to watch this video

Discusses solutions for business/IT alignment and process optimization in a case study involving meetings with the COO and a salesperson.

Assistive Device for Visually Impaired: EyeCane Innovation Log in to Mediaspace to watch this video

Showcases the development of the EyeCane, an innovative device for visually impaired individuals.

Page 2 of 3