Color theoryIn the visual arts, color theory is the body of practical guidance for color mixing and the visual effects of a specific color combination. Color terminology based on the color wheel and its geometry separates colors into primary color, secondary color, and tertiary color. The understanding of color theory dates to antiquity. Aristotle (d. 322 BCE) and Claudius Ptolemy (d. 168 CE) already discussed which and how colors can be produced by mixing other colors. The influence of light on color was investigated and revealed further by al-Kindi (d.
ColorColor (American English) or colour (Commonwealth English) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, reflection, emission spectra and interference. For most humans, color are perceived in the visible light spectrum with three types of cone cells (trichromacy). Other animals may have a different number of cone cell types or have eyes sensitive to different wavelength, such as bees that can distinguish ultraviolet, and thus have a different color sensitivity range.
Opponent processThe opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner. The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue versus yellow, and black versus white (luminance). The theory was first proposed in 1892 by the German physiologist Ewald Hering. Complementary colors When staring at a bright color for a while (e.
Additive colorAdditive color or additive mixing is a property of a color model that predicts the appearance of colors made by coincident component lights, i.e. the perceived color can be predicted by summing the numeric representations of the component colors. Modern formulations of Grassmann's laws describe the additivity in the color perception of light mixtures in terms of algebraic equations. Additive color predicts perception and not any sort of change in the photons of light themselves.
Subtractive colorSubtractive color or subtractive color mixing predicts the spectral power distribution of light after it passes through successive layers of partially absorbing media. This idealized model is the essential principle of how dyes and pigments are used in color printing and photography, where the perception of color is elicited after white light passes through microscopic "stacks" of partially absorbing media allowing some wavelengths of light to reach the eye and not others, and also in painting, whether the colors are mixed or applied in successive layers.
Thematic mapA thematic map is a type of map that portrays the geographic pattern of a particular subject matter (theme) in a geographic area. This usually involves the use of map symbols to visualize selected properties of geographic features that are not naturally visible, such as temperature, language, or population. In this, they contrast with general reference maps, which focus on the location (more than the properties) of a diverse set of physical features, such as rivers, roads, and buildings.
Graphic designGraphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message.
Visual variableA visual variable, in cartographic design, graphic design, and data visualization, is an aspect of a graphical object that can visually differentiate it from other objects, and can be controlled during the design process. The concept was first systematized by Jacques Bertin, a French cartographer and graphic designer, and published in his 1967 book, Sémiologie Graphique. Bertin identified a basic set of these variables and provided guidance for their usage; the concept and the set of variables has since been expanded, especially in cartography, where it has become a core principle of education and practice.
Visual communicationVisual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. Humans have used visual communication since prehistoric times. Within modern culture, there are several types of characteristics when it comes to visual elements, they consist of objects, models, graphs, diagrams, maps, and photographs.
Map symbolA map symbol or cartographic symbol is a graphical device used to visually represent a real-world feature on a map, working in the same fashion as other forms of symbols. Map symbols may include point markers, lines, regions, continuous fields, or text; these can be designed visually in their shape, size, color, pattern, and other graphic variables to represent a variety of information about each phenomenon being represented.