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Market Opportunity Navigator: Flyability Case Study
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Related lectures (42)
Entrepreneurial Marketing: Strategy & Segmentation
MOOC: Launching New Ventures
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Introduction to Entrepreneurship: Launching New Ventures
Covers the essence of entrepreneurship, identifying opportunities, marketing, funding, and innovation.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
The Market: Strategies and Analysis
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Launching New Ventures: Market Entry and Market Penetration
Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.
Marketing & Sales Strategy: Fundamentals and Implementation
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Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.
Market Opportunity Navigator: Evaluate Market Opportunities
MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.
Base of the Pyramid: Technologies, Innovations and Emerging Markets
Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.
Strategic Analysis of Air Transport Industry
Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.
Strategic Marketing: Understanding Customer Needs and Value Proposition
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Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Strategic Marketing and Technology Commercialization
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Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.
Go to Market Strategy
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Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Tactical Marketing: Execution
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Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Strategic Marketing and Technology Commercialization
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Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.
Developing Your Marketing Strategy
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Covers core elements of marketing strategy, emphasizing unique competitive advantage.
Strategic Marketing and Market Dynamics
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Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.
Customer Marketing Strategies
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Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Marketing Plan: Strategy, Implementation, and Ethics
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Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.
Ergonomics: Presentations
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Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.
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