PseudosciencePseudoscience consists of statements, beliefs, or practices that claim to be both scientific and factual but are incompatible with the scientific method. Pseudoscience is often characterized by contradictory, exaggerated or unfalsifiable claims; reliance on confirmation bias rather than rigorous attempts at refutation; lack of openness to evaluation by other experts; absence of systematic practices when developing hypotheses; and continued adherence long after the pseudoscientific hypotheses have been experimentally discredited.
Geocentric modelIn astronomy, the geocentric model (also known as geocentrism, often exemplified specifically by the Ptolemaic system) is a superseded description of the Universe with Earth at the center. Under most geocentric models, the Sun, Moon, stars, and planets all orbit Earth. The geocentric model was the predominant description of the cosmos in many European ancient civilizations, such as those of Aristotle in Classical Greece and Ptolemy in Roman Egypt.
Non-scienceA non-science is an area of study that is not scientific, especially one that is not a natural science or a social science that is an object of scientific inquiry. In this model, history, art, and religion are all examples of non-sciences. Demarcation problem Since the 17th century, some writers have used the word science to exclude some areas of studies, such as the arts and the liberal arts. The word nonscience, to describe non-scientific academic disciplines, was first used in the middle of the 19th century.
MarketingMarketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or
Flat EarthFlat Earth is an archaic and scientifically disproven conception of the Earth's shape as a plane or disk. Many ancient cultures subscribed to a flat-Earth cosmography. The idea of a spherical Earth appeared in ancient Greek philosophy with Pythagoras (6th century BC). However, most pre-Socratics (6th–5th century BC) retained the flat-Earth model. In the early 4th century BC, Plato wrote about a spherical Earth. By about 330 BC, his former student Aristotle had provided strong empirical evidence for a spherical Earth.
Critical thinkingCritical thinking is the analysis of available facts, evidence, observations, and arguments in order to form a judgement by the application of rational, skeptical, and unbiased analyses and evaluation. The application of critical thinking includes self-directed, self-disciplined, self-monitored, and self-corrective habits of the mind, thus a critical thinker is a person who practices the skills of critical thinking or has been trained and educated in its disciplines. Richard W.
Marketing communicationsMarketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion.
Viral marketingViral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral".
Positioning (marketing)Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix.
Aristarchus of SamosAristarchus of Samos (ˌærəˈstɑrkəs; Ἀρίσταρχος ὁ Σάμιος, Aristarkhos ho Samios; 310-230 BCE) was an ancient Greek astronomer and mathematician who presented the first known heliocentric model that placed the Sun at the center of the known universe, with the Earth revolving around the Sun once a year and rotating about its axis once a day. He was a student of Strato of Lampsacus, who was the third head of the Peripatetic School in Greece. According to Ptolemy, during Aristarchus' time there, he observed the summer solstice of 280 BCE.
Fads and Fallacies in the Name of ScienceFads and Fallacies in the Name of Science (1957)—originally published in 1952 as In the Name of Science: An Entertaining Survey of the High Priests and Cultists of Science, Past and Present—was Martin Gardner's second book. A survey of what it described as pseudosciences and cult beliefs, it became a founding document in the nascent scientific skepticism movement. Michael Shermer said of it: "Modern skepticism has developed into a science-based movement, beginning with Martin Gardner's 1952 classic".
ScienceScience is a rigorous, systematic endeavor that builds and organizes knowledge in the form of testable explanations and predictions about the universe. Modern science is typically divided into three major branches: natural sciences (e.g., biology, chemistry, and physics), which study the physical world; the social sciences (e.g., economics, psychology, and sociology), which study individuals and societies; and the formal sciences (e.g., logic, mathematics, and theoretical computer science), which study formal systems, governed by axioms and rules.
Myth of the flat EarthThe myth of the flat Earth, or the flat-Earth error, is a modern historical misconception that European scholars and educated people during the Middle Ages believed the Earth to be flat. The earliest clear documentation of the idea of a spherical Earth comes from the ancient Greeks (5th century BC). The belief was widespread in the Greek world when Eratosthenes calculated the circumference of Earth around 240 BC. This knowledge spread with Greek influence such that during the Early Middle Ages (~600–1000 AD), most European and Middle Eastern scholars espoused Earth's sphericity.
Figure of the EarthFigure of the Earth is a term of art in geodesy that refers to the size and shape used to model Earth. The size and shape it refers to depend on context, including the precision needed for the model. A sphere is a well-known historical approximation of the figure of the Earth that is satisfactory for many purposes. Several models with greater accuracy (including ellipsoid) have been developed so that coordinate systems can serve the precise needs of navigation, surveying, cadastre, land use, and various other concerns.
Philosophy of sciencePhilosophy of science is a branch of philosophy concerned with the foundations, methods, and implications of science. The central questions of this study concern what qualifies as science, the reliability of scientific theories, and the ultimate purpose of science. This discipline overlaps with metaphysics, ontology, and epistemology, for example, when it explores the relationship between science and truth. Philosophy of science focuses on metaphysical, epistemic and semantic aspects of science.
Natural scienceNatural science is one of the branches of science concerned with the description, understanding and prediction of natural phenomena, based on empirical evidence from observation and experimentation. Mechanisms such as peer review and repeatability of findings are used to try to ensure the validity of scientific advances. Natural science can be divided into two main branches: life science and physical science. Life science is alternatively known as biology, and physical science is subdivided into branches: physics, chemistry, earth science, and astronomy.
Science educationScience education is the teaching and learning of science to school children, college students, or adults within the general public. The field of science education includes work in science content, science process (the scientific method), some social science, and some teaching pedagogy. The standards for science education provide expectations for the development of understanding for students through the entire course of their K-12 education and beyond. The traditional subjects included in the standards are physical, life, earth, space, and human sciences.
Science museumA science museum is a museum devoted primarily to science. Older science museums tended to concentrate on static displays of objects related to natural history, paleontology, geology, industry and industrial machinery, etc. Modern trends in museology have broadened the range of subject matter and introduced many interactive exhibits. Modern science museums, increasingly referred to as 'science centres' or 'discovery centres', also feature technology.
Scientific methodThe scientific method is an empirical method for acquiring knowledge that has characterized the development of science since at least the 17th century (with notable practitioners in previous centuries; see the article history of scientific method for additional detail.) It involves careful observation, applying rigorous skepticism about what is observed, given that cognitive assumptions can distort how one interprets the observation.
TheoryA theory is a rational type of abstract thinking about a phenomenon, or the results of such thinking. The process of contemplative and rational thinking is often associated with such processes as observational study or research. Theories may be scientific, belong to a non-scientific discipline, or no discipline at all. Depending on the context, a theory's assertions might, for example, include generalized explanations of how nature works. The word has its roots in ancient Greek, but in modern use it has taken on several related meanings.
