Lecture

Social Norms: Influence and Conformity

Graph Chat

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.

In course

HUM-240: The Psychology of social influence

Le cours aborde l'influence sociale qui s'exerce dans et entre les groupes. Les groupes jouent un rôle fondamental nos vies de tous les jours; ce cours fournit une compréhension du fonctionnement des groupes, des relations entre groupes et de l'impact des ...

Description

This lecture explores the influence of social norms on behavior, focusing on the Bobo Doll experiment by Bandura and the diffusion of norms by Jacobs & Campbell. It discusses how norms are formed, maintained, and transmitted across generations, highlighting the impact of descriptive and injunctive norms. The presentation delves into the role of norms in shaping individual and group behavior, emphasizing the importance of understanding and leveraging social norms for positive change.

This video is available exclusively on Mediaspace for a restricted audience. Please log in to MediaSpace to access it if you have the necessary permissions.

Watch on Mediaspace

Instructor

Fabrizio Butera

Teaching & PhD Courses Cooperation and environmental psychology HUM-317 This seminar addresses the formation, change and maintenance of individual and collective pro-environmental behaviors, as studied by environmental social psychology. In particular, we will focus on the role of coopération. L'(in)action pro-environnementale I HUM-420 This Social Psychology course examines the gap between intentions and behaviors, the barriers to individual and collective action, and the mo

Official source

Related concepts (30)

Social norm

Social norms are shared standards of acceptable behavior by groups. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. Institutions are composed of multiple norms.

Behavior

Behavior (American English) or behaviour (British English) is the range of actions and mannerisms made by individuals, organisms, systems or artificial entities in some environment. These systems can include other systems or organisms as well as the inanimate physical environment. It is the computed response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary.

Social norms approach

The social norms approach, or social norms marketing, is an environmental strategy gaining ground in health campaigns. While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations.

Human behavior

Human behavior is the potential and expressed capacity (mentally, physically, and socially) of human individuals or groups to respond to internal and external stimuli throughout their life. Behavior is driven by genetic and environmental factors that affect an individual. Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual psyche, revealing such things as attitudes and values. Human behavior is shaped by psychological traits, as personality types vary from person to person, producing different actions and behavior.

Social behavior

Social behavior is behavior among two or more organisms within the same species, and encompasses any behavior in which one member affects the other. This is due to an interaction among those members. Social behavior can be seen as similar to an exchange of goods, with the expectation that when you give, you will receive the same. This behavior can be affected by both the qualities of the individual and the environmental (situational) factors. Therefore, social behavior arises as a result of an interaction between the two—the organism and its environment.

Related lectures (32)

Social Norms: Influence and Transmission

Delves into the influence and transmission of social norms through classic experiments like the autocinetic effect and the Bobo Doll experiment.

Power and Influence

Examines power, leadership, obedience, conformity, and social influence through notable experiments and studies.

Social Norms and Behavior Influence

Explores the impact of social norms on behavior and decision-making, including littering, energy consumption, observational learning, and crowd behavior.

Cooperation and Friendship

Examines cooperation, altruism, and friendships among non-relatives in animals and humans, emphasizing the role of reciprocity and social norms.

Non-Participant Observation: Field Notes and Analysis