MarketingMarketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or
American AirlinesAmerican Airlines is a major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the largest airline in the world when measured by scheduled passengers carried and revenue passenger mile. American, together with its regional partners and affiliates, operates an extensive international and domestic network with almost 6,800 flights per day to nearly 350 destinations in 48 countries. American Airlines is a founding member of the Oneworld alliance.
Malaysia AirlinesMalaysia Airlines Berhad (MAB; Penerbangan Malaysia Berhad), formerly known as Malaysian Airline System (MAS; Sistem Penerbangan Malaysia), and branded as Malaysia Airlines, is the flag carrier of Malaysia and a member of the Oneworld airline alliance. (The MAS initials are still being kept by subsidiaries MASkargo and MASwings.) The company headquarters are at Kuala Lumpur International Airport. In August 2014, the Malaysian government's sovereign wealth fund Khazanah Nasional—which then owned 69.
PriceA price is the (usually not negative) quantity of payment or compensation expected, required, or given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the commercial exchange, the payment for this product will likely be called its "price". However, if the product is "service", there will be other possible names for this product's name.
Southwest AirlinesSouthwest Airlines Co. is an airline based in the United States and the world's largest low-cost carrier. It is headquartered in Dallas, Texas, and has scheduled service to 121 destinations in the United States and 10 additional countries. , Southwest carried more domestic passengers than any other United States airline. It is currently the third largest airline in North America based on passengers flown. The airline was established on March 9, 1967, by Herb Kelleher and Rollin King as Air Southwest Co.
Northwest AirlinesNorthwest Airlines Corp. (NWA) was a major American airline founded in 1926 and absorbed into Delta Air Lines by a merger that was approved in 2008. Northwest continued to operate under its own name and brand until the integration of the carriers was completed in 2010. The merger made Delta the largest airline in the world until the American Airlines–US Airways merger in 2013. Northwest was headquartered in Eagan, Minnesota, near Minneapolis–Saint Paul International Airport.
DemandIn economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item is a function of an item's perceived necessity, price, perceived quality, convenience, available alternatives, purchasers' disposable income and tastes, and many other options. Innumerable factors and circumstances affect a consumer's willingness or to buy a good.
Price ceilingA price ceiling is a government- or group-imposed price control, or limit, on how high a price is charged for a product, commodity, or service. Governments use price ceilings to protect consumers from conditions that could make commodities prohibitively expensive. Such conditions can occur during periods of high inflation, in the event of an investment bubble, or in the event of monopoly ownership of a product, all of which can cause problems if imposed for a long period without controlled rationing, leading to shortages.
LogitechLogitech International S.A. (ˈlɒdʒɪtɛk ) is a Swiss company and a multinational manufacturer of computer peripherals and software, with global headquarter in Lausanne, Switzerland. The company has offices throughout Europe, Asia, Oceania, and the Americas, and is one of the world's leading manufacturers of input and interface devices for personal computers (PCs) and other digital products. It is a component of the flagship Swiss Market Index.
École Polytechnique Fédérale de LausanneThe École polytechnique fédérale de Lausanne (EPFL; English: Swiss Federal Institute of Technology in Lausanne; Eidgenössische Technische Hochschule Lausanne) is a public research university in Lausanne, Switzerland. Established in 1853, EPFL has placed itself as a university specializing in engineering and natural sciences. EPFL is part of the ETH Domain, which is directly dependent on the Federal Department of Economic Affairs, Education and Research.
Strategic managementIn the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.
