Lecture

Google Analytics 4: Understand & set up GA4

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Description

This lecture covers the main features of Google Analytics 4 (GA4) and provides a detailed guide on how to properly set up GA4 for a WordPress website. The instructors, Isaline Muelhauser and Irina Serdyukovskaya, explain the key differences between Universal Analytics and GA4, how to create events, and navigate the reports. They emphasize the importance of understanding the new data model of GA4 and offer insights on custom reports and event tracking. The lecture includes practical tips on data retention, debugging, and ensuring correct data collection.

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Related concepts (32)

Debugging

In computer programming and software development, debugging is the process of finding and resolving bugs (defects or problems that prevent correct operation) within computer programs, software, or systems. Debugging tactics can involve interactive debugging, control flow analysis, unit testing, integration testing, , monitoring at the application or system level, memory dumps, and profiling. Many programming languages and software development tools also offer programs to aid in debugging, known as debuggers.

Data model

A data model is an abstract model that organizes elements of data and standardizes how they relate to one another and to the properties of real-world entities. For instance, a data model may specify that the data element representing a car be composed of a number of other elements which, in turn, represent the color and size of the car and define its owner. The corresponding professional activity is called generally data modeling or, more specifically, database design.

Debugger

A debugger or debugging tool is a computer program used to test and debug other programs (the "target" program). The main use of a debugger is to run the target program under controlled conditions that permit the programmer to track its execution and monitor changes in computer resources that may indicate malfunctioning code. Typical debugging facilities include the ability to run or halt the target program at specific points, display the contents of memory, CPU registers or storage devices (such as disk drives), and modify memory or register contents in order to enter selected test data that might be a cause of faulty program execution.

Data modeling

Data modeling in software engineering is the process of creating a data model for an information system by applying certain formal techniques. It may be applied as part of broader Model-driven engineering (MDD) concept. Data modeling is a process used to define and analyze data requirements needed to support the business processes within the scope of corresponding information systems in organizations. Therefore, the process of data modeling involves professional data modelers working closely with business stakeholders, as well as potential users of the information system.

Data collection

Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, and business. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same.

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