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Related lectures (25)
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Science and Religion: Pseudo-Sciences and Alter-Sciences
Explores pseudo-sciences, alter-sciences, and cognitive marketing strategies, emphasizing the need for critical evaluation of scientific claims and beliefs.
Agile Focus Strategy
MOOC: Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Covers the Agile Focus Strategy for innovators and entrepreneurs to design market opportunities.
Entrepreneurship Essentials
Covers the essentials of entrepreneurship, historical background, and critical topics for modern business success.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Entrepreneurial Marketing: Fundamentals and Implementation
MOOC: Launching New Ventures
Discusses the challenges of newness and smallness for startups in marketing.
Launching New Ventures
MOOC: Launching New Ventures
Covers factors to consider when entering a market and achieving significant growth, as well as technology adoption and growth hacking strategies.
Launching New Ventures: Intro to Entrepreneurial Marketing
Discusses entrepreneurial marketing, launching new ventures, understanding customer behavior, market entry timing, and technology adoption.
Entrepreneurial Marketing: Launching New Ventures
MOOC: Launching New Ventures
Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.
Entrepreneurship: Strategy for Startups
MOOC: Launching New Ventures
Covers the basics of entrepreneurship for technology-driven startups.
Understanding Customers & Competition
MOOC: Launching New Ventures
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Entrepreneurial Marketing: Strategy & Segmentation
MOOC: Launching New Ventures
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Launching New Ventures: Guerilla Marketing & the Marketing Mix
Explores the marketing mix and guerilla marketing strategies for technology-driven startups.
Entrepreneurial Marketing
MOOC: Launching New Ventures
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Launching New Ventures: Intro to Entrepreneurial Marketing
Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.
Entrepreneurial Marketing: Value Proposition
MOOC: Launching New Ventures
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Launching New Ventures: Introduction to Entrepreneurship
Covers the basics of entrepreneurship, from identifying opportunities to profiting from innovation in technology-driven startups.
Crowdfunding Criteria
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Discusses criteria for choosing crowdfunding platforms and scaling up service-based businesses.
Marketing & Market Entry Strategy
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Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.
Entrepreneurial Marketing: Fundamentals and New Markets
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Explores the challenges and strategies of entrepreneurial marketing for startups in creating new markets and products.
Marketing Strategy Essentials
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Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
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