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Concept

Advertising campaign

Related publications (6)

United States politicians' tone became more negative with 2016 primary campaigns

Robert West, Andreas Oliver Spitz, Ahmad Abu-Akel

There is a widespread belief that the tone of political debate in the US has become more negative recently, in particular when Donald Trump entered politics. At the same time, there is disagreement as to whether Trump changed or merely continued previous t ...

Nature Portfolio2023

Scrub: Online TroubleShooting for Large Mission-Critical Applications

Willy Zwaenepoel

Scrub is a troubleshooting tool for distributed applications that operate under strict SLOs common in production environments. It allows users to formulate queries on events occurring during execution in order to assess the correctness of the application’s ...

2018

Profiling, Modelling and Facilitating Online Activism

Julia Proskurnia

The extensive and successful use of social media has enhanced and empowered a variety of movements all over the world in a way that is hard to achieve through conventional means. This has led to numerous studies that leverage online social data to describe ...

EPFL2017

Analyzing Large-Scale Public Campaigns on Twitter

Karl Aberer, Philippe Cudré-Mauroux, Julia Proskurnia, Roman Prokofyev

Social media has become an important instrument for running various types of public campaigns and mobilizing people. Yet, the dynamics of public campaigns on social networking platforms still remain largely unexplored. In this paper, we present an in-depth ...

Springer Int Publishing Ag2016

Please Sign to Save... : How Online Environmental Petitions Succeed

Karl Aberer, Philippe Cudré-Mauroux, Julia Proskurnia

Social media have become one of the key platforms to support the debate on climate change. In particular, Twitter allows easy information dissemination when running environmental campaigns. Yet, the dynamics of these campaigns on social platforms still rem ...

AAAI Press2016

Security, Privacy and Economics of Online Advertising

Nevena Vratonjic

Online advertising is at the core of today’s Web: it is the main business model, generating large annual revenues expressed in tens of billions of dollars that sponsor most of the online content and services. Online advertising consists of delivering marke ...

EPFL2013