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Simply stated, Post-Modern Portfolio Theory (PMPT) is an extension of the traditional Modern Portfolio Theory (MPT) of Markowitz and Sharpe. Both theories provide analytical methods for rational investors to use diversification to optimize their investment portfolios. The essential difference between PMPT and MPT is that PMPT emphasizes the return that must be earned on an investment in order to meet future, specified obligations, MPT is concened only with the absolute return vis-a-vis the risk-free rate. The earliest published literature under the PMPT rubric was published by the principals of software developer Investment Technologies, LLC, Brian M. Rom and Kathleen W. Ferguson, in the Winter, 1993 and Fall, 1994 editions of The Journal of Investing. However, while the software tools resulting from the application of PMPT were innovations for practitioners, many of the ideas and concepts embodied in these applications had long and distinguished provenance in academic and research institutions worldwide. Empirical investigations began in 1981 at the Pension Research Institute (PRI) at San Francisco State University. Dr. Hal Forsey and Dr. Frank Sortino were trying to apply Peter Fishburn's theory published in 1977 to Pension Fund Management. The result was an asset allocation model that PRI licensed Brian Rom to market in 1988. Mr. Rom coined the term PMPT and began using it to market portfolio optimization and performance measurement software developed by his company. These systems were built on the PRI downside- risk algorithms. Sortino and Steven Satchell at Cambridge University co-authored the first book on PMPT. This was intended as a graduate seminar text in portfolio management. A more recent book by Sortino was written for practitioners. The first publication in a major journal was co-authored by Sortino and Dr. Robert van der Meer, then at Shell Oil Netherlands. These concepts were popularized by articles and conference presentations by Sortino, Rom and others, including members of the Salomon Bros.